The free webmaster toolkit

Understand your website.
Improve your SEO.

Practical tools for the work behind a better website. Check the technical details, improve your content, and make sense of your search data.

Browse all tools Try the meta tag generator

Free to use. No subscription. Yours to explore.

Your SEO toolkitExplore all tools

From a quick check
to your next site launch.

Get the details right.

Prepare your search appearance, check your markup, and help crawlers understand your pages.

Meta tag generatorWrite titles and descriptions. Export ready-to-use HTML.Structured data generatorBuild and validate JSON-LD for your content.Robots meta tag generatorConfigure indexing, snippets, and crawler directives.SERP previewSee how your titles and descriptions could appear in search.

Find your next tool

Small checks. Useful answers.

View the full toolkit

Robots.txt checker

Test crawl rules and build a robots.txt file.

Open tool Sitemaps

XML sitemap validator

Find XML errors, duplicate URLs, and sitemap issues.

Open tool Search appearance

Open Graph checker

Prepare your page for sharing on social platforms.

Open tool Keyword research

Keyword gap analysis

Compare keyword lists and find missed topics.

Open tool Performance

Asset minifier

Reduce the size of HTML, CSS, JavaScript, and JSON.

Open tool Local SEO

Google review link generator

Create a review request link and downloadable QR code.

Built for the actual work

From your first page
to your next launch.

Whether you manage your own website or work with clients, move from a question to a clear action with focused tools and exportable results.

Find a tool for your task

Prepare your pages

Metadata, social previews, structured data, and language tags.

Check the technical details

Crawl access, page markup, redirects, and website resources.

Understand what changed

Compare your exports, document findings, and share reports.

Open by design

Useful tools. Clear results.

Free means free

Use the public toolkit without a subscription or a sales call.

Your work stays yours

Local tools process pasted text and files on your device. Connected tools explain what they send.

Know what a result means

Checks show their sources and limits so you can decide what to do next.

Good to know

A few common questions.

How our results work

Do I need an account?

Public generators, validators, and file analysis tools need no account. Private site workspaces and provider integrations have their own connection requirements.

Can I use the results for client work?

Yes. Tools offer exports where appropriate, and the report builder turns supported audit data into a branded report you can share.

Does submitting a URL guarantee indexing?

A submission receipt confirms a provider response. A crawler visit and an index status are separate observations. Search engines decide when to crawl and index a page.