Keep the competitor set stable
Compare the same domains, period, region, traffic type, and source platform. A changed export scope can look like site movement when the market definition changed.
Traffic intelligence · supplied benchmark evidence
Compare traffic, channel mix, and competitor benchmark exports
Import two traffic or competitor benchmark exports. OpenWebmaster compares retained sites, visits, users, views, conversions, share-of-input, and channel mix while keeping every number tied to your supplied files.
SNAPSHOTS2 LOCALSITES10,000 SCOPESMARKET SHARENOT CLAIMED
TRAFFIC
Ready for real benchmark exports.
No sample visits, market-share estimate, audience profile, competitor growth claim, ranking claim, or manufactured benchmark appears before you supply evidence.
Market benchmark workflow
Use traffic exports without over-reading them
Read channel mix beside site totals
A site can hold similar retained visits while organic, paid, referral, social, email, direct, or AI referral proportions move inside the supplied evidence.
Validate strategic decisions elsewhere
Use the benchmark to decide what to investigate next, then confirm with your own analytics, ad accounts, Search Console, crawl data, and editorial context.
Compare first-party analyticsReview paid search exportsCompare public page evidence