Keep export scope stable
Match country, device, network, date range, currency, and provider filters. Otherwise the comparison mixes changed scope with changed advertising evidence.
Paid search intelligence · supplied export evidence
Compare PPC keywords, ads, and landing pages
Import two paid-search, ad copy, or ads-history exports. OpenWebmaster compares keyword membership, creative text, landing pages, display URLs, positions, CPC, traffic, and cost fields while keeping every source value tied to the supplied files.
SNAPSHOTS2 LOCALROWS10,000 EACHLIVE ADSNOT CLAIMED
PPC
Ready for two real paid-search exports.
No sample ads, spend estimate, competitor strategy, paid-traffic claim, live ranking, or manufactured opportunity appears before you supply evidence.
Paid-search workflow
Compare ad movement before rewriting campaigns
Review copy and destination together
A headline, description, display URL, or landing-page change can alter the message even when the keyword remains present in both files.
Use cost fields carefully
Imported CPC, traffic, and cost are source-defined values. Confirm them against your own ad account and analytics before acting on spend or profitability.
Check landing-page keyword fitCompare landing-page changesCompare traffic outcomes