Content performance review · supplied export evidence

Find content refresh candidates from Search Console and analytics exports

Import two comparable Search Console Page exports, then optionally add analytics pages and a content inventory. OpenWebmaster groups pages into review lanes with exact evidence and complete exports, without estimating traffic, authority, rankings, or causes.

SEARCH CONSOLEREQUIREDANALYTICSOPTIONALSCORENONE

PAGE PERFORMANCE EXPORTS

Load comparable Search Console page periods

Use the Page dimension with the same property, search type, country, device, filters, and date length. Query exports belong in the Search Console comparison tool.

BASELINEEarlier Search Console page export

Import CSV or TSV

Earlier Search Console page export No local file selected

CURRENTLater Search Console page export

Import CSV or TSV

Later Search Console page export No local file selected

ANALYTICS BASELINEEarlier page analytics export

Import analytics

Optional CSV or TSV No local file selected

ANALYTICS CURRENTLater page analytics export

Import analytics

Optional CSV or TSV No local file selected

CONTENT INVENTORYOptional crawl or spreadsheet evidence

Import inventory

Optional CSV, TSV, or JSON No local file selected

REVIEW THRESHOLDS

Tune signals without creating a score

These settings only decide which review cues appear. They do not change the imported evidence or generate traffic, rank, quality, or revenue estimates.

Minimum click dropAbsolute Search Console click decrease required before a click signal appears.Click drop percentRelative click decrease required for pages present in both exports.Impression drop percentRelative impression decrease used as supporting review evidence.Position increaseAverage position number increase. Higher numbers are worse in GSC exports.Session/conversion drop percentOptional analytics decline threshold for page exports.Low word countInventory word-count cue for thin or narrow pages.Few inlinksInventory internal-link cue from supplied crawl evidence.Stale after monthsMonths since supplied last-updated date before a freshness cue appears.Reference dateUsed only for optional stale-date evidence.

PAGE

Ready for real page evidence.

No sample decline, content-decay claim, rank trend, visitor total, or manufactured recommendation appears before you supply comparable exports.

Content performance workflow

Turn movement into a review brief, not a verdict

Start with comparable periods

Match Search Console property, dimension, filters, search type, country, device, and period length. A changed export scope can look like a content issue.

Add page evidence

Use analytics, page-change, crawl inventory, canonicals, internal links, indexability, and release notes to decide whether a page needs refresh, consolidation, or monitoring.

Keep the audit trail

Export the complete review before work begins, then compare the same evidence window later. The tool records what moved; your team records what changed.

Compare Search Console exports Compare analytics exports Build a content inventory Compare page changes