Declare the document language
The HTML lang value helps browsers, assistive technology, translation tools, and search systems interpret the page. Use a valid BCP 47 language tag that matches the main visible content.
International SEO · language source evidence
Inspect a public page for its HTML language, text direction, UTF-8 declaration, HTTP and meta Content-Language values, hreflang alternates, self-reference, x-default, canonical context, and crawl/indexability context.
No sample detected language, translation-quality verdict, locale-routing result, Google-selected language, ranking impact, traffic claim, or manufactured international SEO score appears before a live page is checked.
International SEO workflow
The HTML lang value helps browsers, assistive technology, translation tools, and search systems interpret the page. Use a valid BCP 47 language tag that matches the main visible content.
When a page has translated or regional equivalents, hreflang should point to the equivalent URLs, include a self-reference, and avoid duplicate language values.
Redirects and canonical tags can change which URL is actually reviewed. Inspect the terminal localized page, then compare every language variant with the hreflang manager.